How to Use Twitter for Public Relations and Marketing, Part 2

15 Jun

By Samantha Hilsenrod

Tip 4: Provide live updates of interesting events When you attend an industry event, participate in a trade show, lobby for legislative change, or engage in any other interesting event, make sure someone is there tweeting about it live. This is a great way to produce interesting Twitter content for your followers, building an online presence for your organization.

Tip 5: Get high-profile people in your organization involved If you are tweeting for a business, try to get the CEO involved. For other organizations, set up a Twitter account for the most publicly-facing individuals. This kind of insight into the minds of the leaders provides value to your Twitter followers and attracts new people to your Twitter feed.

Tip 6: Use Twitter to monitor what people are saying about you Twitter is great for sharing; it also serves invaluably in monitoring the Internet to see what people are saying about your organization. Search through Twitter for keywords related to your organization on a regular basis, taking a look at what people are saying. If they are sending negative or inaccurate information, step in with a polite, fact-based response providing clarification on the issue. Another good idea is to follow individuals who discuss your organization, so that you are more likely to catch what they are saying. They will also be more likely to want to engage you in conversation than other random users, providing a valuable source of additional information.

Tip 7: Promote outside sources of interest The best Twitter feeds focus broadly on a certain topic. Instead of always looking inward to your organization, promote interesting outside sources too. Re-tweet pertinent messages by other users and share links to interesting news stories or media.

About Samantha:

Focused on public relations, Samantha Hilsenrod is completing her studies at Tulane University and has interned with a number of PR organizations and advocacy groups.


Samantha Hilsenrod on the Gulf Restoration Network

20 Apr

by Samantha Hilsenrod

Founded in August 1995, the Gulf Restoration Network (GRN) represents conservationists from communities across the Gulf of Mexico. The organization addresses the need for a unified approach to protecting the gulf and provides a forum for discussion of key issues. At its inception, the GRN listed several mission statements, including the reduction of pollution and runoff, sustainable management of local fisheries, limits on development, and protection of threatened species.

During its first three years of operation, the GRN existed as a project of the Earthjustice Legal Defense Fund, otherwise known as the Sierra Club Legal Defense Fund. After that point, the GRN became an independent nonprofit corporate. Today, eight permanent staff members and two consultants work with several other member and non-member organizations to preserve the gulf. The GRN strives to maintain the gulf’s position as a vital natural, recreational, and economic resource for those in five different states and three nations. The group hopes to motivate citizens of these areas to take initiative in protecting the gulf and restoring it to its former pristine condition.

To promote personal action, the GRN offers imperative support to various grassroots organizations while also giving them the training and knowledge needed for success. In addition, the GRN raises awareness among gulf communities by launching campaigns concerning water quality, sustainability, the proper use of energy, and hurricane preparation. At present, the GRN is working on a project to return national attention to the BP oil drilling disaster that took place almost a year ago. Although the media has moved on from the catastrophe, its effects continue to harm gulf communities and Congress has enacted no legislation to protect the waters from further damage. This coming Earth Day, the GRN hopes to rekindle a national movement for Congressional action through representation in neighborhoods throughout the United States. To get involved with the GRN, please visit