How to Use Twitter for Public Relations and Marketing, Part 2

15 Jun

By Samantha Hilsenrod

Tip 4: Provide live updates of interesting events When you attend an industry event, participate in a trade show, lobby for legislative change, or engage in any other interesting event, make sure someone is there tweeting about it live. This is a great way to produce interesting Twitter content for your followers, building an online presence for your organization.

Tip 5: Get high-profile people in your organization involved If you are tweeting for a business, try to get the CEO involved. For other organizations, set up a Twitter account for the most publicly-facing individuals. This kind of insight into the minds of the leaders provides value to your Twitter followers and attracts new people to your Twitter feed.

Tip 6: Use Twitter to monitor what people are saying about you Twitter is great for sharing; it also serves invaluably in monitoring the Internet to see what people are saying about your organization. Search through Twitter for keywords related to your organization on a regular basis, taking a look at what people are saying. If they are sending negative or inaccurate information, step in with a polite, fact-based response providing clarification on the issue. Another good idea is to follow individuals who discuss your organization, so that you are more likely to catch what they are saying. They will also be more likely to want to engage you in conversation than other random users, providing a valuable source of additional information.

Tip 7: Promote outside sources of interest The best Twitter feeds focus broadly on a certain topic. Instead of always looking inward to your organization, promote interesting outside sources too. Re-tweet pertinent messages by other users and share links to interesting news stories or media.

About Samantha:

Focused on public relations, Samantha Hilsenrod is completing her studies at Tulane University and has interned with a number of PR organizations and advocacy groups.

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